In fact, smokers are not stupid. They are being conned by a fiendish force called addiction. The temptation exists because you have been brainwashed into believing a myth: that smoking gives you some kind of pleasure or crutch. Even when you reach the point where you can no longer convince yourself that you are getting any pleasure or crutch from smoking, the temptation to go on smoking remains. It is driven by fear. ‘How will I be able to cope without cigarettes?’