The Leader’s Creed: With my words and actions, I demonstrate kindness and respect toward coworkers, customers, and business partners, even when they are not around. The Couple’s Creed: With my words and actions, I demonstrate love, kindness, and respect toward our family members, even when they are not around. The Father’s Creed: With my words and actions, I demonstrate love, kindness, and respect toward your mother, even when she is not around.* The Mother’s Creed: With my words and actions, I demonstrate love, kindness, and respect toward your father, even when he is not around.*