Lew Frankfort, the former CEO of Coach, who had invested in WeWork alongside JPMorgan and joined the company’s board of directors, gave a talk at a fire pit in front of a few hundred campers. Adam and Rebekah sat in the front row. Frankfort encouraged the assembled entrepreneurs to embrace single-mindedness, telling them to “never be captive to your employees” in the pursuit of your vision. “A drive for excellence and a fear of failure is a double-edged sword,” Frankfort said. “If you have it, embrace it.”