The effective leader should keep the following guidelines in mind when it is necessary to change attitudes or behaviour: 1. Be sincere. Do not promise anything that you cannot deliver. Forget about the benefits to yourself and concentrate on the benefits to the other person. 2. Know exactly what it is you want the other person to do. 3. Be empathetic. Ask yourself what is it the other person really wants. 4. Consider the benefits that person will receive from doing what you suggest. 5. Match those benefits to the other person’s wants.
