Since the knowledge worker directs himself, he must understand what achievement is expected of him and why. He must also understand the work of the people who have to use his knowledge output. For this, he needs a good deal of information, discussion, instruction—all things that take time. And contrary to common belief, this time demand is made not only on his superior but equally on his colleagues. The knowledge worker must be focused on the results and performance goals of the entire organization to have any results and performance at all. This means that he has to set aside time to direct
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