The most effective debate answers, it seemed, were designed not to illuminate but to evoke an emotion, or identify the enemy, or signal to a constituency that you, more than anyone else on that stage, were and would always be on their side. It was easy to dismiss the exercise as superficial. Then again, a president wasn’t a lawyer or an accountant or a pilot, hired to carry out some narrow, specialized task. Mobilizing public opinion, shaping working coalitions—that was the job. Whether I liked it or not, people were moved by emotion, not facts.
