They’re derived mainly from the entertainment, fashion, business and sports streams. Equally, the widespread (primarily Marxist) notion that all people–no matter what their genuine achievements are–are “subjects” to be “analysed,” has also contributed greatly to this erosion. Thus, when you have no one towering person or hero to look up to, your value system will emanate from corporate and fashion-of-the-moment slogans and maxims that pass off as “values” and so on.