Planet’s early and continued success resulted from a strong combination of factors. First, the startup’s founders leveraged new technology—smartphone components and off-the-shelf parts—to develop an inexpensive but innovative product with robust processing capabilities. They had a tenacious business model of “release early, release often,” which attracted substantial capital investments and support; and because the technology they used continued to improve while becoming more affordable, so did their products—allowing them to compete with the established satellite magnates and cater to both
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