This isn’t just about Kickstarter, of course. Such bias is everywhere. Most of the books people read are bestsellers – but most books are not bestsellers, and most book projects never become books at all. There’s a similar tale to tell about music, films and business ventures. Even cases of Covid-19 are subject to selective attention: people who feel terrible go to hospital and are tested for the disease; people who feel fine stay at home. As a result, the disease looks even more dangerous than it really is.