We simply asked fans one question: are you planning to attend? Attendance climbed to 85 percent. The question gave fans the freedom to make their own case for going. Psychologists have long found that the person most likely to persuade you to change your mind is you. You get to pick the reasons you find most compelling, and you come away with a real sense of ownership over them. That’s where Harish’s final edge came in. In every round he posed more questions to contemplate.
