and has determined that Sony should offer a 44-inch TV at a price point of $1,999. The engineering team, however, has been working on the new TV for quite some time, and their focus has been on picture quality, which means higher resolution, and they have not been especially concerned about price point. The TV they come up with will cost $2,000 just to manufacture. So there is no way that the retail price can be $1,999. If the two organizations had started the process by writing a press release, they would have had to agree on the features, cost, customer experience, and price.
