We soon saw that an increase in the number of detail pages, while seeming to improve selection, did not produce a rise in sales, the output metric. Analysis showed that the teams, while chasing an increase in the number of items, had sometimes purchased products that were not in high demand. This activity did cause a bump in a different output metric—the cost of holding inventory—and the low-demand items took up valuable space in fulfillment centers that should have been reserved for items that were in high demand.
