In the first half of this book, we will lay out in detail some of the crucial principles and processes that define being Amazonian. These ways of working—patiently honed over the years—have enabled Amazon’s remarkable efficiency and its record-breaking growth. They have made Amazon’s culture one in which invention thrives and delighting customers is highly prioritized. We will tell some of the origin stories of these principles and processes to demonstrate that they were solutions to problems that were impeding our ability to invent freely and satisfy our customers consistently.
