Note: Most of the examples we give in this chapter are of large companies with substantial resources. But DMAIC and the WBR process is eminently scalable. Your level of investment should be on par with the resources you have. If you are a nonprofit, figure out a modest number of key metrics that reliably show how well you are doing. For example, how often do you contact your donor base, and how does that frequency affect your funding? A big mistake people make is not getting started. Most WBRs have humble beginnings and undergo substantial changes and improvement over time.
