Now we needed to find a team to build it. What came next was a clear expression of another one of Amazon’s Leadership Principles in action, Have Backbone; Disagree and Commit: “Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion. Once a decision is determined, they commit wholly.”
