We were all swimming in the same primordial soup. Yet it was Amazon who took the first step in web services and said, “Why don’t we build a set of tools that any developer can use to build anything they want, even if it has nothing to do with our core business?” As mentioned earlier, it was largely because of the Amazon focus on invention. Part of the Invent and Simplify leadership principle states, “As we do new things, we accept that we may be misunderstood for long periods of time.”
