We did add one interesting new wrinkle. We made all the pilots available to view for free on Amazon before making a decision as to which to greenlight. Through this process, we were able to gather viewership data and ratings and reviews from real customers in order to make better-informed decisions about which shows would attract the most viewers. So, after all, we did find a way to make the process more customer centric than the studios’, and therefore more Amazonian.
