But as the Apple and HBO business models demonstrate, there was one important way that the world of digital media was the same as the old, analog media world: there was still a great advantage to be had in control. In the old media world, you could control one of two things: the method of distribution of the content or the content itself (or in some cases both). Broadcast networks like NBC and CBS controlled their networks and also developed exclusive content such as TV shows, sports events, and news broadcasts. Studios like Warner and Disney created movies and shows. In the new digital media
...more
