Even our great asset, the Amazon website, wasn’t quite as important to the sale of digital media as it was to physical goods. Yes, it attracted lots of customers who were looking to buy media products, but applications on Macs, PCs, tablets, phones, and TVs were more and more important than our website for delivering a high-quality digital media experience. Apple, for example, sold all their digital media through an application running on Macs and PCs (iTunes) rather than on their website. And, unlike Amazon, Apple had control over their own devices. The combination of application and device
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Sell in app not web
