We also got pushback from some retailers. At the time, Walmart and Best Buy sold the most TVs to consumers, but Amazon’s retail business was a growing threat to them. Starting in 2007, they had employed a number of tactics to slow us down, such as declining to carry Amazon gift cards in their stores. Now their buyers warned some of the electronics manufacturers that any devices loaded with Amazon Video On Demand would not make it to their shelves. Walmart and Best Buy were such dominant players in the sale of electronic devices that many manufacturers wouldn’t work with us. When we convinced
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