“We want missionaries, not mercenaries.” We have all encountered mercenaries in our career. They are in it to make a fast buck for themselves, they don’t have the organization’s best interests at heart, and they don’t have the resolve to stick with your company through challenging times. Missionaries, as Jeff defined the term, would not only believe in Amazon’s mission but also embody its Leadership Principles. They would also stick around: we wanted people who would thrive and work at Amazon for five-plus years, not the 18–24 months typical of Silicon Valley.
