But I would quickly learn that this was not within our control. When I met with studio executives, I would explain that the TVOD business was going to take off and would one day be much more valuable to them than their pay-TV deals. The executives nodded, said they understood, agreed that this needed to change, but told me their bosses didn’t see it that way. As with all media companies, the decisions made by top Hollywood brass were then, and still are, all about achieving short-term financial goals.
