In other words, Charlie was, in Amazonian terms, a “strong general athlete” (SGA). These customer-obsessed, inventive, long-term thinkers take pride in operational excellence and embody the Amazon Leadership Principles. Amazon often puts SGAs like Charlie into leadership positions and gives them the tools to become subject matter experts. Kim Rachmeler too was an SGA. She held many leadership roles. In addition to running customer service, she led Amazon’s Supply Chain Systems and the Personalization department. She was also a member of the S-Team.
