The rewards, however, are clear and distinct for both the company and the person. Amazon is clear up front about seeking people who obsess over the customer experience and who value long-term success and continuous innovation over making a quick buck or earning a fancy title. It offers a context that supports risk-taking and openness to ideas from people at any level of the business; it also provides the fulfillment that comes from taking on difficult challenges under daunting time constraints and wrangling them to the best outcome possible. Most often, this brings superior results for the
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