We had gotten through those bad meetings and to a place where we could have a discussion about our strategy. At the end of the discussion, we had agreement on the strategy, and we summarized it in five bullet points. Jeff said, “You should write these down and put them at the top of your document every month, so we remember what we decided last time.” And thus, tenets were born. The next month I showed up with my document with the tenets front and center. It helped us all reload the cache, and made the rest of the meeting productive since we didn’t have to rehash our previous decisions.1
