Working Backwards: Insights, Stories, and Secrets from Inside Amazon

by Colin Bryar

Here are a few suggestions: Ban PowerPoint as a tool to discuss complicated topics and start using six-page narratives and PR/FAQ documents in your leadership team meetings. This can be implemented almost instantly. There will be pushback and grumbling, but we’ve found it produces results swiftly, and eventually your leaders will say to themselves, “We can never go back to the old way.” Establish the Bar Raiser hiring process. This approach is no longer unique to Amazon and we have seen it work in many companies. It too can be established relatively quickly, once a training process is in place. It also delivers short-term results by improving the quality of the process and enabling learning for everyone involved in the loop. It should reduce the number of poor hires and, in the long run, improve the overall quality of thinking and performance in each team, and in the company as a whole. Focus on controllable input metrics. Amazon is relentless about identifying metrics that can be controlled and have the greatest impact on outputs such as free cash flow per share. This is not an easy process, because it requires patient trial and error as you seek the input metrics that best