Matthew Ackerman

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The fact that most PR/FAQs don’t get approved is a feature, not a bug. Spending time up front to think through all the details of a product, and to determine—without committing precious software development resources—which products not to build, preserves your company’s resources to build products that will yield the highest impact for customers and your business.
Working Backwards: Insights, Stories, and Secrets from Inside Amazon
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