One useful metric for comparison is what we call the Narrative Information Multiplier (tip of the hat to former Amazon VP Jim Freeman for coining this term). A typical Word document, with text in Arial 11-point font, contains 3,000–4,000 characters per page. For comparison, we analyzed the last 50 S-Team PowerPoint slide presentations and found that they contained an average of just 440 characters per page. This means a written narrative would contain seven to nine times the information density of our typical PowerPoint presentation.
