The other key feature we debated was the use of E Ink, a nascent technology. It had been developed in the MIT Media Lab and spun out as a company in 1997, but there were no major commercial applications in 2005. Although Jeff and the team were unified in their desire to use the new E Ink technology,2 we recognized there would be some trade-offs. E Ink screens were black-and-white only, so the Kindle could not support color graphics or video. The transition from one page to the next was slow.
