A 2019 article published by VentureHarbour looked at several different case studies and found examples where multi-step forms increased conversions by 35 percent for BrokerNotes, 59 percent for Vendio, and 214 percent for an Astroturf company.1 So why is this the case with multi-step forms? Here are a few possible reasons: Multi-step forms reduce psychological friction. The first impression appears less overwhelming. The progress bars encourage users to complete the form.
