Seth Goldsmith

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But before we dive in, there is a specific posture that I think is critical. It has made the difference between churches spinning their wheels and overworking and churches implementing this plan with ease. That is: First-time guests need to be obsessed over. First-time guests need to walk through the doors of your church and think, They were hoping I would be here! They need to leave your service and think, They hope I come back. They need to be followed up with and left thinking, They care about me.
Boomerang: The Power of Effective Guest Follow-up
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