All words have neural representations and associated connections in your brain. Some neurons store the visual aspects of words—what they look like as printed letters. Other neurons store the word’s conceptual information—what the word means, every sensory perception and emotion associated with it, any past experience you’ve had with it. Others are in charge of phonological information. These neurons hold what the word sounds like when spoken and are necessary for the verbal pronunciation of the word, either aloud or in your head.
