PRINCIPLE 1—Become genuinely interested in other people. PRINCIPLE 2—Smile. PRINCIPLE 3—Remember that a person’s name is to that person the sweetest and most important sound in any language. PRINCIPLE 4—Be a good listener. Encourage others to talk about themselves. PRINCIPLE 5—Talk in terms of the other person’s interests. PRINCIPLE 6—Make the other person feel important-and do it sincerely. ❑
