Doug Lautzenheiser

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It didn’t take me long to realize that readers didn’t just want to learn how to be better gamers themselves. They also wanted to be entertained. Watching Ming execute this strategy perfectly, I began to mirror my writing style off his. Every one of his posts was a blend between informative content and controversy-inducing tangents.
The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
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