If you can say it in three sentences instead of five, try to say it in two. And if you can say it in two sentences, do your very best to say it in one. Viral articles, Twitter threads, and any other effective piece of written content online follows this basic structure: Section 1: Introduction Section 2: X Main Points Section 3: Conclusion As soon as a reader clicks on your headline and says to themselves, “Sure, I’ll bite,” your writing is now racing against their dwindling attention span.
