Thomas Hefke

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It’s one thing to say, “I write about life,” and it’s another to say, “I write about lifestyle habits for people in their 20s struggling to find their passion.” A lot of aspiring writers shy away from naming their writing that specifically, because they fear putting themselves in a box. But especially when you’re first starting out online, a box is exactly what you want. You want people to know where to put you on the bookshelf in their mind.
The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
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