Thomas Hefke
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The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention, by Nicolas Cole

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In 1/3/1, you have one strong opening sentence, three description sentences, and then one conclusion sentence.
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The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
by Nicolas Cole
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