Thomas Hefke

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The last sentence of the 1/3/1 article should be both a conclusion and a transition into the next section of the article—your Main Points. This way, the reader feels as though they’ve reached their first “checkpoint” reading your piece (giving them a feeling of accomplishment) while also hinting at where you are going to take them next.
The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
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