Thomas Hefke

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For example, instead of saying “7 Ways…” you could say, “7 Little-Known Ways” or “7 Small But Powerful Ways.” These tiny tweaks are what tell readers that what they’re about to read is different from all the other articles on the same topic—and can also hint at a more meaningful or impactful PROMISE.
The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
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