Thomas Hefke

14%
Flag icon
I was learning, growing, and publishing on the internet. Anytime I would write something online, I would receive immediate feedback—in the form of words (“I totally agree! Amazing perspective,” or, “You’re an idiot. Go die in a fire,”) and in the form of data (Views, Likes, Shares, Upvotes, Comments, etc.). Without even realizing it, I would then take that data and use it to inform my next piece of writing. I would double-down on topics that attracted more viewership. I would retell stories that had prompted people to Comment. I would adjust my headlines and the format of my articles based on ...more
The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
Rate this book
Clear rating