The moment you have even one signal of Earned Credibility, you should start leveraging it. If one of your articles gets 10,000 views, you should have a link in your bio saying, “Read my most-popular article with more than 10,000 views.” If something you write gets Tweeted by a prominent person in your industry, use that to your advantage: “Mark Cuban loved this article of mine—I think you will too.” If you’ve been writing online for five years straight, why isn’t that in your bio? “Writing every single day online since 2015. Read my most-popular articles here.”
