Trend Jacking is probably the easiest, most common growth hack on the internet. Whenever something big happens in the news, it becomes a “trend” for a month, a week, a day, or sometimes even a couple of hours. When a celebrity makes headlines, when a public company makes a big mistake, when an everyday person goes viral, these “trends” spark a crazy amount of engagement on social media—which you can use to your advantage. Trend Jacking is where you hop on someone else’s train in order to bring some of that heightened attention back to yourself.
