Are you writing for the masses? Do you want to try to reach as many people as possible? Then you need to answer a universal question—something that will resonate with anyone, no matter who they are or where they’re from. Are you writing for a specific niche? Are you less concerned with reaching “everyone,” and more concerned with reaching a specific type of person? Then you need to answer a question highly relevant to that niche—something that will resonate meaningfully with your exact target reader (for example: someone deep in the field of biotechnology). This is true for both fiction and
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