If you want to surpass even the most popular, highest-performing writers within an existing category, all you have to do is everything they’re doing, more consistently. If they publish new material 7 days per week, you need to publish new material 7 days per week. If they write 3,000+ word stories, you should write 3,000+ word stories. If they interview industry titans and summarize their takeaways, you should interview industry titans and summarize their takeaways. If they encourage readers to Tweet them with questions and ideas, you should encourage readers to Tweet you with questions and
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