The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention

by Nicolas Cole

The advanced version of this strategy is to reach out to websites and publications and let them know you are writing content that aligns with their target audience, and that you’d be willing to let them syndicate your content for free. The reason so many writers don’t do this is because, for one, they don’t know they can, and two, they have this egoic belief they should be paid by publications for their writing. I have always found this mentality to be incredibly short-sighted. As an up-and-coming writer, I didn’t want $100 in exchange for an article. What I wanted was for the publication to open the floodgates and syndicate dozens and dozens of my articles, giving me free marketing, exposure, and Perceived Credibility. The most effective way to do this is find someone on LinkedIn or Twitter who works for the website or publication, and ideally has “partnerships” somewhere in their job description. Send them a message and say something like: Hey there, My name is Nicolas Cole, and I actively write about personal development habits on Quora and Medium. Since your publication specializes in personal development content, I would love to find a way to collaborate. I’m very passionate about sharing new ideas with people looking to better themselves, and I was wondering if you would be interested in syndicating my content for free. Here are a few of my most popular articles I believe would resonate with your audience: Link Link Link Let me know if you’d like to republish any of ...