If they make each sentence of their post its own paragraph, why are they doing that? What’s the effect it has on you, the reader? Was there a point in time when they weren’t doing that? What happened to their engagement once they started doing that? If they post a high-quality photo at the top of every article, why are they doing that? What do you think they’re trying to achieve? Was there a point in time when they weren’t doing that? What happened to their engagement once they started doing that? Question everything.
