Again, the difference here comes down to what you want to get out of your writing. Do you want to build a company and brand, making money selling ads, products, and/or services? Then a website and “blog” makes sense. But if you enjoy writing and want to build a personal brand, position yourself as an authentic voice in your industry, and share your thoughts, stories, opinions, and insights at scale, then do not start a blog. The Online Writing approach was made for you.
