Shivam Shinde

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1/3/1 The 1/3/1 structure is the best place to start. In 1/3/1, you have one strong opening sentence, three description sentences, and then one conclusion sentence. Visually, this is a powerful way to tell the reader you aren’t going to make them suffer through big blocks of text, and that you have their best interests in mind.
The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention
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