Phase 1: New website or platform is invented—early audiences flock. This is going to be a crash course in entrepreneurship and early-stage investing. The overwhelming pro to “starting early” on an emerging platform is that as the platform grows, so do you. In fact, many early-stage websites and social platforms will go above and beyond to empower their early users and content creators, because without you the site ceases to hold value. People don’t spend time on platforms that don’t have content they want to consume. The con, however, is that you are banking on the platform’s success in order
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