However, if your goal is to be better tomorrow than you are today, you have to play the game consciously. You have to start opening your eyes to the way the game is played, who your competition is, and what they’re doing that is capturing (and keeping) people’s attention—so that you can do the same. I’m not asking you to compromise your authentic writing voice for clickbait trash. I’m telling you that by playing the game with intention, and paying attention to the data, you will discover and amplify your most authentic writing voice ten times faster.
